Blog
Real cases from 200+ launches, on what actually breaks and why. New pieces every week.
Most founders want to start a launch with the landing page. I start with four documents.
The part of a launch most founders skip: the product overview, market research, avatar and positioning. What each one answers, what happens when you skip it, and a lighter version you can do yourself.
Read the pieceYour list is the only fast money. You probably already have one.
Why the size of your email list isn't what makes it pay, and why most founders who say they have no list already have one. Three real cases, with numbers.
Read the pieceI've run more than 200 launches. I still couldn't think of one thing to write.
Why a marketer with 15 years of launches struggled to start writing, and what she's going to write about now.
Read the piece