Marketing and growth strategist
15 years · 200+ launches

New business, big launch or stalled growth. I've built all three.

Strategy and marketing, built as one system and run hands-on with you. For telehealth, e-commerce and education brands that want growth to last.

Work with me

Simina Ilea in glasses and a dark linen shirt, holding a mug on a sunny rooftop terrace with the city behind her

Brands I've built or grown with

$0 to $1.4Min 13 months. US telehealth brand, launched from scratch.
$200K to $360Kmonthly revenue in five months. Consumer wellness brand.
0 to 200Ksubscribers in six months. Wellness education brand.
€1.5M+in a single launch. Dutch mindset education program.

Who I work with

Telehealth and wellness brands: that have the product and the doctors, but not the funnel.
E-commerce brands: where traffic is bought, margins are thin and nobody owns the numbers.
Knowledge experts and education businesses: that sell well when the founder shows up, and stall when they don't.

Different industries, same pattern: growth that depends on one person's energy, on guesswork or on a vendor who overpromised. That's what I fix.

See the three ways I can help

Imagine

knowing exactly why last quarter's numbers moved.
A launch calendar you don't have to babysit.
A marketing team that knows what "done" looks like without asking you.
Dashboards you can read in five minutes on a Monday.

You don't need more hustle. You need a clear read on what's working, a plan you can actually run, and someone who has done it enough times to know where it breaks.

That's what I build with you.

Five things every growing business needs. Where one is missing, growth leaks.

Every business I look at gets checked against these first.

Scalable foundations

A business model that grows without depending on your constant presence.

Smart team structure

Find, train and empower the right people so you can focus on leadership.

Streamlined operations

Simple systems that keep projects flowing and your team aligned.

A product ecosystem

Offers that evolve from entry products to high-end experiences.

Marketing and sales strategy

Positioning that attracts the right clients and turns your message into revenue.

Services

Three ways to work with me. One growth system underneath.

Where you are decides where we start. Each engagement is shaped around your stage, your team and your numbers.

Launching something new
Launch Pack
A new business or a new offer, taken from idea to launch: positioning, website, funnel, CRM, tracking and the launch itself. I've done it from scratch and for established brands, more than 200 times.
- Positioning, offer and pricing structure
- Website, landing pages and quiz or intake funnels
- CRM, email automation and tracking, set up right the first time
- Launch plan, timeline and execution
- Traffic strategy: paid, affiliates, partners and organic
- Handover so your team can run it after
OutcomeA launched business or offer with real customers, real data and a team that knows how it works.
It's running, but it's not growing
Full-Funnel Optimization
You have traffic, a product and a team, and the numbers don't add up. I audit the whole funnel, find the leaks, fix what's broken and test what should work better.
- Full marketing and funnel audit with prioritized fixes
- Landing pages, product pages and checkout rebuilt where needed
- CRO and A/B tests across every touchpoint
- Email and retention: upsells, re-engagement and loyalty
- Paid media structure and creative direction
- Reporting you can act on
OutcomeHigher conversion, stronger lifetime value and a clear view of what to do next.
You want a partner, not a vendor
Growth Partnership
Ongoing strategy and marketing execution, with trusted specialists behind me where needed. I work inside your business, not next to it.
- Growth roadmap, OKRs and quarterly priorities
- Positioning and offers that evolve with the business
- Campaign and launch execution: timelines, QA and delivery
- Ongoing funnel, email and paid media optimization
- Weekly numbers, an honest read and the next move
- Operations support through a trusted partner when you need it
OutcomeA business that grows on a plan, not on your exhaustion.

Simina Ilea in glasses and a cream sweater, sitting at a garden table with an open notebook and a cup

I design the architecture behind impact.

I started in 2012 at an agency in Cairo, moving companies from offline to online. Six years at Mindvalley took me from customer support to running launches, co-managing marketing and building a sub-brand from zero. I've been independent since 2021, working with founders who want someone who looks at the whole business, not one channel.

Since then I've launched businesses from scratch and rebuilt ones that had stalled, in telehealth, wellness, e-commerce and education. Over 200 launches in total. I'd rather tell you what's actually wrong than sell you what you asked for.

I'm not interested in busy work or quick wins. I'm here to help you build something that lasts: profitable, scalable and still yours.

When we work together, I bring

Strategic clarity: Diagnosing your business, mapping growth and simplifying complexity.
Launch execution: Timelines, funnels, QA and delivery, handled end to end.
Creative direction: Narratives and experiences that move people and produce measurable results.

Structure creates freedom. With the right systems in place, your creativity can finally expand.

Testimonials

What founders say about working together.

“I would not be where I am with my business today if it wasn't for Simina.”
I've worked with a lot of marketers and strategists before, but without a doubt Simina has been of most value. She helped me build my film academy from just an idea to an actual business. And she has not only helped me: every time I have a new client for my video production services and I realise they need a better marketing strategy, the first person I refer them to is Simina. I could not recommend her enough.
Teun van der LugtFounder and Creative Director, Golden Era Media
“She is a powerful person that can take any online business to the next level.”
Simina is great in creative marketing and sales. She has the skills, the knowledge and the power to execute strategies into amazing results. She and her team are supporting our international online business. I am a high performance mindset coach (Mister Mindset), bestselling author and founder of Meditation Moments. Simina was responsible for the international launch of our Meditation Moments app (January 2021).
Michael PilarczykEurope's Mindset and Mindfulness Coach, Co-Founder of Meditation Moments
“Simina is the master of operations.”
She created the operational foundation and all the systems in my agency in order to be able to scale. She is able to take complex systems, simplify them, structure them and train your entire team around them. If you are looking for someone who makes your processes move, optimised and running like clockwork, look no further than Simina. She is able to align your entire company towards your vision and translate it into simple tasks so you can grow your company efficiently.
Alessio PieroniFounder, Scale for Impact Agency
“Simina is and will always be my go-to person for running full-stack marketing and operations.”
I've had the pleasure to work with Simina for years, as a colleague first, and then as a business partner when we ran Zero to Skill together, and one thing has been consistently obvious: Simina always makes you feel like you have someone in your corner. Your reliance on her to take care of marketing and operations, and all the fine details in between, will never fail you. Without her, both the business and other projects we've worked on together wouldn't have happened, and definitely wouldn't have brought the results they did. Her unique thinking, knowledge and skills are why she is able to put everything together and coordinate the people involved into alignment for maximum success.
Zdravko CvijeticFounder, Zero to Skill
“Simina is a powerhouse.”
She's incredibly resourceful and always ready to make things happen. Very open to any challenge and a true leader that makes people work together and be in harmony with each other.
Catalin MateiGeneral Partner, Omniu
“She is a real asset!”
Simina worked with the 5MS team and helped us to increase the awareness of 5MS events. She implemented excellent social media marketing ideas. The number of participants in our events increased by more than 20% due to her strategies.
Ovidiu OlteanFounder, Life Speaking and 5MS